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Update/Notes:

• Media web experience will skip the Geolocation step and use only IP

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1. General Objective

Explain in a simple way how tracking will be done for:

• Ads (advertisements).
• Business Cards.
• Business Profile (detailed view of the business).

This includes:

1. Where these components (Spots) are displayed.
2. Which metrics are captured (impressions, views, interactions, and clicks).
3. How events are named to ensure consistent data analysis.

2. Key Concepts

2.1 UI Components

Ads

• Advertising blocks displayed in different “Spots” in the app/web.
• Associated with a “Business.”
• A single business can have multiple Ads.Component:

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Business Cards